Transparency & trust

Affiliate Disclosure

We want you to understand how The Water Filter Guide may earn money, how affiliate links work, and what that means for the information you read here.

Publisher: The Water Filter GuideUpdated: October 20, 2026

Know when a link may earn a commission.

Some product or retailer links on this website may be affiliate links. We explain that relationship so you can evaluate recommendations with the full context.

Transparency before a purchase
The short version

The Water Filter Guide may earn a commission when you purchase through certain links on this website. If a link is an affiliate link and a qualifying purchase is made, we may receive compensation from the seller or affiliate network. We aim to identify commercial links clearly.

How affiliate links work

An affiliate link is a special link that can identify the website that referred you to a retailer. If you follow that link and make a qualifying purchase, the retailer or affiliate program may pay the referring website a commission.

Commissions, eligibility, attribution periods, and other program conditions vary. Not every link is an affiliate link, and a visit or purchase does not necessarily generate compensation.

Does using our links change the price?

We do not set retailer prices. Prices, discounts, shipping costs, taxes, availability, and promotions are determined by the seller and can change. Check the seller’s final checkout total and terms before buying.

We do not promise that a product will cost the same through every link or retailer, or that the linked offer is the lowest available price.

How compensation relates to recommendations

Our editorial goal is to help readers compare water-treatment options using relevant test results, product documentation, suitability constraints, maintenance requirements, and total ownership considerations.

Affiliate compensation should not determine whether a system is recommended or how it is ranked. A product’s fit for the stated water problem and the evidence supporting its claims matter more than whether a seller offers a referral program.

Where available, we may also discuss alternatives that do not generate affiliate commissions. A recommendation is not a guarantee that a product will treat your particular water.

How we identify commercial links

On pages that contain affiliate links, we aim to place a clear disclosure near the relevant product recommendations or links, not only on this policy page. Link labels such as “affiliate link” or a nearby explanation may be used to make the relationship understandable.

We also mark affiliate links appropriately in website code. A disclosure does not mean every linked product has been independently tested or certified.

What we do—and don’t—claim

  • We do not claim to have personally installed, purchased, or laboratory-tested a product unless a specific page documents that work.
  • Manufacturer performance statements are not the same as independent certification. We aim to distinguish them.
  • We do not claim an affiliate relationship with a specific company unless that relationship actually exists.
  • Any paid sponsorship or supplied product should be disclosed on the content where it is relevant.
  • Water-treatment choices should be based on appropriate testing and the conditions at the property, whether the home uses municipal water or a private well—not on affiliate content alone.

Questions, corrections, or concerns?

If you notice a missing affiliate disclosure, an inaccurate product claim, or an outdated link, please use our contact page to flag it. Our editorial and research policy explains the standards we intend to apply to research, sourcing, and corrections.

This disclosure may be updated as our website and commercial relationships change. Any changes should accurately reflect the programs and practices in effect at that time.

Our guiding principles

A clearer distinction between advice and advertising.

01 / DISCLOSE

Make relationships visible

Readers should be able to recognize when a product link may generate compensation.

02 / EXPLAIN

Show the reasoning

Relevant specifications, limitations, and evidence should support comparisons—not commissions.

03 / CORRECT

Make errors reportable

Outdated links, missing disclosures, and unsupported claims should have a clear path for review.

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